Search Engine Optimization or SEO is a concept that has been around for less than twenty years, but which has led to a lot of work coming in for marketers and men and women of almost any part of the work. Today, there are more than 1 billion websites and each of them will attract attention to the search engine pages of Google, Yahoo, Bing and other lesser-known search tools. SEO is still the king of organic search and content, after all.
An SEO expert is an expert in studying and learning the algorithms behind search results so they can help their clients and businesses stand out in search. This is a popular job and career path for new and experienced SEO professionals looking to take the next step in their careers.
1. Search Engine Marketer
Search engine optimization and search engine marketing (SEM) are often combined, but their practices are very different. SEM is broader and includes SEO. SEM requires you to learn new skills including Pay Per Click (PPC) marketing, advertising and some customer relationship management as you will need to work in consumer marketing and search engines. Although many SEM experts handle paid search, you can rely on SEM and SEO to manage both aspects.
2. Business Marketing Consultant
Some search engine optimization experts become public speakers, marketing experts, and marketing consultants. Although this position usually requires you to be successful in your own or someone else’s business, it allows you to work in almost any company, become a public speaker, working with businesses on a customer base to improve their sales. and strategic planning.
3. Digital Marketing
Getting into digital marketing is an easy way to use your existing SEO experience to expand your skills and increase your salary. Digital marketers handle all forms of online marketing, including SEO, SEM, PPC, and social media. This means that you must be able to create and implement marketing strategies, use SEO, work with content management, understand and use social media as part of a long-term plan, use data analysis and management, and work with social media platforms to make payments. road. .
4. Market Researcher
Data analysis is a huge part of search engine optimization, and as an SEO expert, you’re probably familiar with it. As a marketing analyst, your primary role is to quantitatively assess the effectiveness of existing strategies, identify opportunities for new strategies, and generate predictions and reports from data.
5. Content Marketing
Content marketing is a natural step for SEOs who prefer to work on content instead of links and numbers. Content marketers need SEO skills because they work on creating specific web content, blogs, advertisements, videos, charts, articles, and other content. Although your exact role varies by industry, most content marketing professionals fall within the same market to make content decisions and marketing strategies.
6. SEO Manager
Search engines often require a team of analysts, data managers, SEO experts, content managers, technical experts, and others. The bigger the company is, the more its SEO team will be and it will benefit from an SEO manager. Managers should understand search engine optimization and potential marketing, but be responsible for individual marketing and strategies rather than working directly with the organic elements of data and link analysis. If you’re a people person, this might be more interesting than SEO itself.
7. Entrepreneur
Starting your own business allows you to bring your skills as a search engine optimization expert and offer them to your business on your own terms. Unfortunately, your salary can vary depending on your business, your resume and the services you offer, so there is no salary for those who choose to start a business in SEO or digital marketing. . However, if you have something to offer a business, prefer to work on a contract basis, or have another reason to start your own business, starting your own business can be profitable and profitable in the end. To get a deeper understanding of search engine optimization, sign up for SEO certification and prepare for the SEO interview to land your dream job!